Toyota Ethics case study

Identification of ethics and social responsibility issues facing the company Toyota Motor Corporation is an international automobile and financial company, respected for its quality and reliable products; to remain competitive; the company’s management makes timely decisions. In all operations, the company aims to be ethical; it also extends a hand of appreciation to the public through corporate social responsibilities (CSRs). When determining the operation base and the CSRs to undertake, the company considers different issues likely to influence the direction of the projects or decisions.Advertising We will write a custom essay sample on Toyota Ethics case study specifically for you for only $16.05 $11/page Learn More There has been come ethical issues faced by the company, for example in early 2010, Toyota Company was faced by a problem when some fault vehicles got their way to the market and lead to deaths particularly in the United States of A merica. The company was considered not to be taking good care of its customers and the public. The brands of vehicle could accelerate themselves to an uncontrollable level they even led to death. The move or the experience that the company got at the time forced the management to appraise in person on the case and recalled all faulty automobiles. The case of Toyota was broadcasted in international and national media a point that made the sales of the company reduce ((Habisch, Jonker and Martina 1-123). Toyota being in the automobile industry has been blamed for environmental damage; the damage has been attributed to the company’s products, vehicles, which use fossil fuels to run. When fossil fuels are burnt, they produce green house gasses that have been a major talk in environmental debates, for the reason the company has been considered unethical. However, despite the moves and criticism gotten from environmental conservatisms, the company has continued to improve its produ cts and has innovated battery vehicles (electronic vehicles). Identification of key stakeholders and explanation of their involvement and influence There are a number of stakeholders in Toyota as far as ethics and corporate social responsibilities plans are concerned. The stakeholders are both internal and external players; internally Toyota is divided into departments performing different tasks. Internal team is expected to be creative, inventive and innovative to come up with approaches to ethical and CRS programs.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has embarked on enforcement of its operating strategies: the company operates under five principals, they are Kaizen (continuo’s improvement), teamwork, Challenges, Respect and Genchi Genbutsu (go and see): to be ethical, the company aims at fulfilling the above objectives. Another set of the company’s st akeholders that affect the ethical code of business in the company is the external environment like customers and the society; there is a level of quality that customers expect from the company, the level forces the company to adopt high ethical operations. The company takes social corporate responsibilities as advertising and marketing tools, they offer the company a competitive advantage as communities value the efforts made by the company. The government and community-based organizations are other stakeholders; the main areas that these organizations get involved is in offering a minimal base and rate of operation that the company should uphold, for instance the environment movements require some level of emission from the company’s products and operations. When the company is compiling with such regulations, then it has to conduct its businesses ethically. International bodies and regulations are other stakeholders which the company has as stakeholders, there are a number of international conventions, protocols , and agreements that define the way business should be conducted, they include Kyoto protocol, Stockholm agreements, Doha round of talks, Rio de Janeiro, 3-14 June 1992, European Commission, and The International Institute for Sustainable Development (IISD). However, these organizations are more concerned on pollution matters and environmental protection. The company is listed in Asian stock exchange whereby the public can buy shares in the company. The employees have a policy that ensures that they also have shares in the company, all this are stakeholders. The government and the public also would like to get ethically correct products from whichever the company and thus are included in the context of stakeholders. Shareholders are recognized by paying them dividends and the government by taxes. The public benefit from social corporate responsibilities programs (Habisch, Jonker and Martina 1-123) Identification of company’s stance Al though Toyota has been concerned on ethical and CSR issues, it waited until 2005 when the company developed a CSR policy, in the policy the company’s stance which is â€Å"CSR POLICY: Contribution towards Sustainable Development.† The policy team section has been upgraded to full departmental level managed by team of experts; the sector looks into economic, social, political and environmental issues in the company. The department has been successful in innovating environmental technologies in both products and processes.Advertising We will write a custom essay sample on Toyota Ethics case study specifically for you for only $16.05 $11/page Learn More The stance is seen as a combination of pragmatic, ethical, or strategic stance; the broad approach of the stance offers flexibility in country. The success of the structure can be seen in different areas which include development of products that are internationally accepted and automating its process to meet international standards. The stance is not limited to guidance in CSR and ethical issues but takes massive research to advice the company on consumers expectations. The following are the policies that are contained in the stance: Contribution towards a prospectus 21st century society Pursuit of environmental technologies Voluntary actions and Working in corporation with society The above action policies are implemented using the framework of: Action plan Toyota Green purchasing Guidelines Biodiversity guidelines Initiative at the new Toyota RD center Let us evaluate the success of the company using a Carroll’s Pyramid of Corporate Social Responsibility. Carroll Pyramid of Corporate Social Responsibility is as follows: At the base of the pyramid, the company profit objectives; when the company economic welfare has been looked into, the company lays the base of other corporate responsibilities and ethical code of conducts. The pyramid can be expanded as fo llows:Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Basic policy action guideline Economic responsibility the company has futuristic actions and strategies that target the continuity of the business, according to the CRS plan, the company aims at improving its products and improves the quality of the products to meet the demands of 21st century. When doing this, the company aims at maintaining harmony with the environment. Legal responsibilities It is the company’s policy that it should comply with national and international ethical standards; when the standards are being developed, it is one of the companies consulted for their inputs, it advises these organizations with customer as the main concern. Ethical responsibility The company has ethical policies that it should attain in its operations, the ethical responsibilities include the need to conserve the environment and create harmony with the environments its is operating. Philanthropic responsibilities the company has created good citizenship with the communiti es it is operating in, it aims at adding value to stakeholders. The efforts of the company look into all areas of ethical concern, the major drive of the company is to have products that are accepted internationally and whose connect with the people (Toyota official website). The automobile industry is quite demanding as far as ethical and social responsibilities are concerned, they are at the point of focus by national and international bodies more so when it comes to the issues of environmental conservation and being efficient. Mitsubishi is another international automobile company; it has ethical and corporate social responsibility functions at it heart, in every automobile it produces, it ensures it meets international accreditation of quality, before releasing to the market, the company quality team has to ensure that ever thing is intact. The efforts have not gone untested; the company’s Glanti model has been accused of brake failures and color fades. There are a num ber of corporate social responsibilities that the company has embarked on; they include environmental conservations, public educations, and has embarked on massive automation to facilitate ethical business. According to environmental report 2009 by US Environmental Agency, Mitsubishi has reduced its water wastage by 50%, this is through recycling and proper water use. The recycling is seen as a move to conserve the environment in line with EU environmental rules and Kyoto protocol. US Environmental Agency has congratulated the efforts taken by Mitsubishi to conserve the environment. It is of the view that if other motor industries follow the same trend, then the world is likely to reduce emissions by half. Pollution from Mitsubishi Motors Corporation can be controlled as a form of corporate responsibility (internal) or a company can embark on massive cleaning of the environment. Mitsubishi is also a key player in carbon emission reduction through: Adopting fuel efficient production methods like use electricity instead of coal when heating, this is estimated to reduce its in factory emission by 20% A project to develop electric motor vehicles is in an advanced stage The company has embarked on improved technology on it vehicles to ensure that they are fuel efficient The company have started making bio-diesel engine vehicles; they are seen as the breakthrough to future environmental conservation When comparing Toyota and Mitsubishi, Toyota is doing better; this is so because of the massive innovations that it has come up with in products and processes. Although Mitsubishi is having effective CRS, its coverage is lower than that of Toyota, this may be agued its because of the differences in operating base, since Toyota is the world largest automobile maker while Mitsubishi comes in as seventh (Mitsubishi Corporate website) The areas that both companies should look into are weak points and leakages in the company resulting from lack of 100% seal of holes that mi ght result to unethical businesses. The company’s quality report of 2009 has almost claimed that the company’s products quality is incomparably high, however, it was a matter of time before they believe failed the test of time. The five operating policies adopted by the company are strong source of drive and should shape the company’s direction, when it comes to ethical matters, the policies should be adhered to the dot. Advocators for good citizenship acknowledge the benefits that can be acquired from continuous improvements; they are of the view that businesses need to undertake research in their line of business to invent and innovate better ways of working than the current ones. Summary From the course, I have appreciated the benefits that a company can derive from being ethical and the power of corporate social responsibility as a marketing tool. Previously, I had less interest in CSR programs and their effect on a business, after the course I clearly under stand the benefits and the approaches it should take. The course was an eye opener; I now can tell companies that are ethical, them who respect stakeholders and those who have no interest. The efforts made by Toyota can be applauded, the company has automated its internal structures and is making products that are ethically accepted; to attain the ethical objective as required by the policies; the company is constantly innovating and inventing other ways of operating that are environmentally friendly. Some of the projects that the company has implemented as corporate social responsibilities have continued to change lives; for example the company’s education programs in developing countries has eradicated poverty and assisted communities. Such systems have a life touching effect; other programs that are aimed at environmental conservation are building to much needed sustainable development agendas attainments. The efforts made by Toyota has slightly made me respect the company and wish I would get a chance to work with the compact; at least it has made efforts and the efforts are yielding positive results. On paper and according to Toyota code of conduct, the company complies with internationally ethical values and has CSR efforts. The processes that the company has adopted in the efforts of being ethical are a great blessing to the company and societies; they include automation, recycling processes and refurbishment of products. The moves are compliant with international environmental conservation measures; the invention of electronic motor vehicles (EMVs) is seen as a major breakthrough in energy industry which has been threatened by increasing use and chances of depletion of oil reserves. on the other hand emissions from motor vehicles have been a major contributor to green gasses, the invention is expected to assist in a great deal. The company has embarked on quality management policies, they include TQM (total Quality Management), Six Sigma, and CR M (Customer relations management) policies; although the policy has made the company more profitable, its spillovers are ethically accepted moves like reliable, affordable and efficient automobiles. Conclusion In modern contemporary societies, there is a growing concerns on environmental conservation, management and restoration; this has been facilitated by enlighten among consumers and other business stakeholders calling for companies to act ethically and involve themselves in corporate social responsibilities. Toyota has embarked a number of measures to make its compliant with international ethical code of conducts. To act ethically, the company is guided by its CSR Policy document of 2005 and guidance of its implementation team. Works Cited Habisch, Andrà ©, Jonker Jan, and Martina Wegner. Corporate Social Responsibility across the Europe. Heidelberg: Springer. 2005. Print Mitsubishi Corporate website. Mitsubishi,2011. Web. Toyota official website. Toyota, 2011. Web. This essay on Toyota Ethics case study was written and submitted by user Knox T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Demographic Effects of the Columbian Exchange Essay Example

Demographic Effects of the Columbian Exchange Essay Example Demographic Effects of the Columbian Exchange Paper Demographic Effects of the Columbian Exchange Paper Comparative Essay The Columbian exchange affected many regions all over the world. The Americas and Europe were similar in their changing population densities caused by diseases and goods. Also Europe and the Americas both benefited from the exchange of foreign crops and livestock across the Triangle trade routes. However, Europe and the Americas were different in their migration of peoples. The effects of the Columbian Exchange was similar in Europe and the Americas because of their changing population growth and the diffusion of goods to each country but differed in their expansion of territory. The Americas and Europe were similar because both of their population densities changed due to diseases and goods. When Europeans first came to the Americas in search of a fresh start they inadvertently brought with them many diseases that killed off most of the Native Americans such as measles, smallpox, whooping cough, chicken pox, and influenza. The introduction of cattle from Europe brought most of these diseases. The reason for this is because Native Americans had never been around cattle before so they couldnt have developed immunity to them. As a whole diseases from Europe wiped out close to 90% of the population of the New world. While for the Europeans population was increasing because of all the goods that were being imported from the Americas like peppers, tomatoes, and tobacco. The Native Americans also gave to the Europeans, venereal disease also known as syphilis. It was first identified by physicians in 1493, in Cadiz, Spain, the port which Columbus returned to after his first voyage. The reason for the incline and decline of population in both the Americas and Europe was due to the introduction of new diseases. Since the pipeline between Europe and the Americas made by Columbuss voyages to the new world had been opened it was asier to spread unfamiliar diseases between populations that hadnt developed Europe and the Americas were similar because of their exchange of immunity. foreign crops and livestock. The Columbian Exchange brought upon the diffusion of goods from both the Americas and Europe such as tobacco, pepper, and tomato from the Americas and wheat, horses, and goats form Europe. The most important good that was exchanged was cattle and horses from Europe. The introduction of horses to Native Americans changed their life in both good and bad ways. The reason for this is because horses made farming more efficient. Horses could pull plows that were too heavy for the Natives. Horses also gave the Native Americans advantages in war by providing them a height advantage over their enemies. However, horses also brought many diseases that killed off most of the Natives. Tobacco is a great example People began smoking and chewing tobacco when it was first brought back to Europe which created a whole new industry revolving around cigarettes, cigars, and chewing tobacco. Plants and animals like these and many more helped revolutionize the old worlds way of life. One way Europe and the Americas differed was through their expansion of territory. The discovery of the New world attracted many people in search of goods such as gold and silver or new ways to get to Asia. Many nations were sending explorers and colonists to the New world including France, England and Spain. Europe started to increase in territorial expansion due to the enhancement of technology improvement, weapon mastery, and rank of power. As their worldly, status began to change there was a rapid increase of explorations and increase in expansion. This was due to improvements of technology and building structure of boats. Slaves were also transported to the New world from Africa. The journey from Africa to the Americas is called the Middle Passage. Captive slaves were dragged in chains to board commercial ships. Death was caused by starvation, disease, unsanitary conditions or severe ocean weather. The reason for Europes expansion of territory was caused by new opportunities for land and products in the New world. The hope of finding gold in the Americas drove the greedy Europeans to migrate there. The Natives had no reason to travel to Europe because they had no need for power and wealth unlike the Europeans who eventually ended up destroying the Natives way of life.

Identification of Possible Pathogens in an Office Environment Research Paper

Identification of Possible Pathogens in an Office Environment - Research Paper Example Is there a relationship between working efficiency and pathogenic presence in offices? The disease-causing pathogens lead to various illnesses that may lower the efficiency of personnel in the offices. Due to the reduction in efficiency, the research herein is of a great essentiality. We obtained the isolate by taking a sample of the used Petri plate with Nutrient agar (Ravichandra 37).Thereafter, exposing it to the air in a small office for approximately 1 hour. The Petri plate helped in the collection of a variety of microorganisms. The microorganisms were from surfaces, strictly chairs, desktops and computer mice. The primary purpose of the methodology was to help in identifying a single unknown culture of bacteria to prove whether it is pathogenic or not. The organism I identified via PCR is Dermacoccus nishinomiyaeusis and is non-pathogenic generally regarded as harmless saprophytes (Rose, Joan and Erin 14). It inhabits and contaminates the skin, mucosa, and the pharynx. A Gram-positive coccus locates in tetrads, irregular clusters and cubical agglomerates of eight. It is enzymatic positive and exhibits strictly aerobic metabolic. However, they can be opportunistic disease-causing organisms to the immune-compromised beings. They associated with various infections, including bacteremia, continuous ambulatory peritoneal dialysis peritonitis, and infections related to ventricular shunts. They occur worldwide and are ubiquitous. They locate on the human skin, marine and fresh water, plants, dust, and air. Rocasermeno, Pablo. "Pressurizing with dust collectors: guidelines on how to apply a concept that is appropriate for mine and plant environments, where dust generated during crushing, screening and conveying must be controlled to protect workers, office spaces and sensitive equipment." E&MJ - Engineering & Mining Journal 2013: 92. General OneFile. Web. 11 Dec.

MASTERPECIS Essay Example | Topics and Well Written Essays - 1000 words

MASTERPECIS - Essay Example He is talking about the loneliness he felt in the month of November accompanied by the misty lonely woods .The poet explains the beauty of the hills and experience of the trembling lake which exaggerated his loneliness. In this poem the poet is trying to connect with the objects of the magnificent nature to overcome his undying solitude. He takes the company of the nature and tries to reflect his solitude and despair with it. He finds the solitary element in all the objects of nature which is the situation of the heart of the poet. He resembles the sound of the village clock to that of a galloping horse which is full of energy. He his explaining the motion of the earth which we know is just like the moving fields shown in a passing train. He is trying hard to forma communion with nature and gets lightened by the extreme beauty and moves of nature. Comparison of William Wordsworth’s ideas with William Blake William Wordsworth and William Blake were great romantic poets of 17th century and described their feeling through the beauty of nature. Both of them had an undying love and passion for the nature and believed in the divinity existed in the universe. There can also be seen certain other comparisons between Wordsworth and Blake in how they admired the grace and benevolence of divine nature. Apparently, both these poets believed greatly in the imaginative power of the human being and praised the primitive instinct of a man. Both Wordsworth and Blake saw the characteristics of god in his vast creations and urged for the communion with the divine power. These poets are greatly influenced by the overpowering beauty and grace of the nature and strived to merge with nature to find God. According to Cutajar(2011)â€Å"In his poems such as The Prelude and Tintern Abbey, Nature is personified with Godlike characteristics and it becomes the object of love and worship. Wordsworth believed that this â€Å"natural piety† has given his life consistency and co herence†. This shows that how much Wordsworth was influenced by the nature and god Similar to Wordsworth, Blake also believe in harmony, serenity and divinity in the nature and wants to get back to the primitive nature of man.Applebaum(1996)writes that, â€Å"Serene will be our days and bright, And happy will our nature be, When love is an unerring light, And joy its own security†These lines of Blake depict the love and passion he had for nature and god same like Wordsworth. William Blake found the innocence in the nature which was real and authentic, and Wordsworth also idealized the uncorrupted glory of nature. It can be noticed that the both poets gave much emphasis on God and nature and their theme was exclusively God and universe. They both had the extreme awareness of god and divinity inside them and experienced this through the exalting beauty of nature. They instantly felt the mysterious beauty of nature which can never be altered or created by human at any cost . They were impressed by nature and is stunned by the divine play of God and craved to be a part o f him. Both these poet listen to the inner voice of their heart and connect themselves with the explicit charm of nature and God. Contrast in William Wordsworth’s ideas with William Blake Both William Wordsworth and William Blake were great poets of their time in England and Scenic beauty of the country was their inspiration. However,

Coffee Manufacturing Company Case Study Example | Topics and Well Written Essays - 1250 words

Coffee Manufacturing Company - Case Study Example From this paper it is clear that   to illustrate our finding, the result of the calculation illustrates that the cash flow for the beginning of the first four years of the sales of the New Home Machine projection are correlatively negative ranging from -146.35 to -273.0. In this sense, company may tend to make a loss for the earlier stage of this new projection and spend more money on the promotion of this new project and test marketing cost and so on due to the new project having low reputation, credibility and lack of competition as it is a new entrant within the industry. As the discussion highlights capital budgeting expenditure is usually of very high value; therefore, the management must undertake a careful analysis before resolving to put money in such projects. This is because, if decisions are made without careful analysis, heavy losses can be incurred or else the management can abandon a very profitable project. As such, this project will involve extensive analysis using techniques such as IRR, NPV and PBP. The objective of this capital analysis is to find out whether the management of Coffee Manufacturing Company (CMC) should adopt Home Grinder Cappuccino Machine or abandon it altogether. The decision as to whether to adopt the machine or abandon it will depend on the outcome of different capital budgeting methods including payback method, Net Present Values, and Internal Rate of Return. The analysis will ensure that the management adopts the projects only when there is an assurance that it will be of substantial economic benefit and abandon i t if investing in it will not have any economic relevance. The analysis will involve a variety of capital budgeting techniques such as Net Present values (NPV), Internal Rate of Return (IRR) and Pay back method. To establish the present values, a discount rate, which in this case is the opportunity cost of capital, is used.  

Honda Strategy and Marketing Analysis

Honda Strategy and Marketing Analysis Volkswagen was the first company entering the Chinese automobile industry. Faced by a satisfied home market the company had to expand its business and therefore the growing economy of China was their next choice. The Volkswagen Beetle, the first car produced for the Chinese market, was a real success. After several years  competitors, mainly from the Japanese market like Honda, started to enter the Chinese market very aggressively and  due to that Volkswagen had to face the challenge to maintain its market leader position and therefore adopt the  corporate strategy. As a consequence Volkswagen China introduced its Olympic Program strategic plan in 2005. The program is calledOlympic since its aim is to reach the strategic goals set by the end of the Olympic year 2008. In the following we will analyze the strategic plans of Volkswagen and set them in context to the strategic behaviour of  the Japanese competitor Honda. 3.1 Marketing Volkswagen announced to focus more on differentiation. This is due to the existence of two joint ventures and the  planned positioning of the Skoda products. By offering a large product variety the group aims to serve as many different  target customer groups as possible. In opposition to previous product designs the new cars offered by Volkswagen will be adapted to Chinese taste in order  to increase the brands popularity. The former Volkswagen products were designed for the European market but since  Japanese car manufacturers fit better to the Asian taste the company had to react. The Volkswagen products in China  compete on quality but to maintain the companys leading position it is unremitting to produce cars that are both  fashionable and qualitative. 3.2 Sales Sales relationships are going to be restructured and there will be more interaction between the two joint ventures FAW  VW and VWS. These strategic interactions are another way to increase the companys customer orientation and thereby  the attractiveness of the brand. Dealerships will be tailored to the newly-defined customer groups segmentation of the  two joint ventures respectively. Vehicles of the Volkswagen brand will be distributed through two dealer network  channels. By this, Volkswagen aims at its strategic goal to maintain its leading position by serving different customer  groups. 3.3 Research and Development The company focuses more on in-house developments within the Volkswagen joint ventures in China to save costs. Ten  to twelve new models developed in China for the Chinese market should be launched by the end of 2008. 3.4 Sourcing and Supply Chain Historically the two joint ventures VW Shanghai FAW VW in Changchun sourced separately but within the last decade  sourcing became more challenging for the company: the cars are becoming more sophisticated and therefore the  components have to fulfil higher expectations, the technical expertise of the supplier is getting more important and it is  difficult for Volkswagen to find suppliers which meet their requirements, lack of availability of certain raw materials  (e.g. specific kinds of steel) cause sourcing difficulties. As a reaction Volkswagen is trying to introduce a common sourcing process for the global group and bundle the  purchasing volume in China to create economies of scale. Thereby the target is to find one supplier for each platform  part and carry these parts to China. 3.5 Manufacturing In order to decrease production costs the board decided to introduce so called product cost workshops within the  manufacturing departments to communicate cost targets and produce to costs. Also large parts of the manufacturing  process will be done in China and localization in China are planned to be increased to make use of the cheaper labour  wages in China. Besides all plans to reduce production costs Volkswagen tries not to compromise its high engineering  quality and manufacturing standards since this is a very important success factor for the company. 4. Honda strategy in China Honda advocates the spirit of three joys. Because of their belief in the value of each individual, Honda believes that each person working in, or coming in touch  with their company, directly or through their products, should share a sense of joy through that experience. This feeling  is expressed in what they call The Three Joys. Their goal is to provide Joy: for those who buy their products and produce their products. In that regard, their main concern is for people. First, there is The Joy of Buying for every customer who buys a Honda This Joy is a step beyond customer satisfaction. As they define it, there are four steps to successfully creating The Joy  of Buying.   We also pick up another 4 strategy of Guangzhou Honda in China. Firstly, large scales of purchasing; Honda uses their  economies of scale by working with their parts suppliers to order raw materials in large quantities. Secondly, suppliers localization, more than 160 component suppliers around Guangzhou Honda to manufacture some  supports component for automobiles. For example, the glass seat and engine. These parts are supplied not only for  Guangzhou Honda but also sometimes for exporting. Whats more, setting up manufacturing base for transmission in  Guangzhou really makes a record, because this is the first time for foreign-funded automobiles enterprises to set up  transmission manufacturing base in China. And this investment of Honda makes the supplier localization especially the  suppliers for core parts. Thirdly, optimizing logistics process. They use logistics management software from USA.The logistics department of  Guangzhou Honda was demanded to operate according to the pattern in Janpese Logistics Company. They emphasize  importing the service quality in logistics, decreasing logistics cost enlarge market share and competitiveness and import  new technology and methods in logistics from USA. Fourthly, making supply chain perfect. The Honda setting up a local transmission manufacturing base in Guangzhou  makes transmissions no longer popular in importing and components industrial chain in China will develop to perfect. the newly set-up base will provide transmissions to three Honda companies in China(Guangzhou Honda, Dongfeng  Honda and China Honda)In this pattern, the most crucial part of automobileengine production has been promoted a  lot. In the influence of transmission localization. The biggest supplier of clutch in Japan set up a factory in 5 years with the  total investment54million dollars in Nanhai District in Guangzhou and it manufacture clutch for Guangzhou Honda  directly. With the localization of supplier of transmission and clutch the supply chain of Guangzhou Honda has developed into  nearly perfect. Hondas strategy in supply chain can considerably decrease the cost which gives Guangzhou Honda more profits. Then we move on to the comparison of the marketing between Volkswagen and Honda. Firstly, for Honda they launch a  new car later in China compared with in Japan. For example, the Accord in 2008 was launched half a year later in China  than in Japan. But for Volkswagen, a new car will have a same launching agenda all over the world; it means same time  promoting same time marketing. Secondly, Honda adjusts the price to the situation of market nearly every season. Demand fluctuation, price fluctuation. The flexible price strategy is different from Volkswagens steady price strategy which perhaps gives consumers more  reliability. Thirdly, Honda fight for market share and Volkswagen emphasize brand reputation in long term, Honda target  consumers which means flexible strategy will be much easier for company to survive and succeed. While for  Volkswagen, more luxury and exclusive element allow Volkswagen to offer more credence for consumers in order to  gain reputation in long term. Case study : SIAC 6.4.1. General History of SVW and SGM Not only did Shanghai present an advantage as a potential market, but  Shanghais heavy industrial infrastructure also made major contributions to Shanghai  VW (SVW) and Shanghai GM (SGM). A larger number of parts factories, together  with the extant Shanghai car plants and the citys steel and other heavy industries,  cried out for the final ingredients necessary for rapid development: modern  technology and management skills. An automobile cluster began to develop in Shanghai in the 1980s, thanks to  strong government support at different levels. To upgrade the national automobile  industry following international standards and to avoid an influx of automobile  imports, the central government started negotiation with VW in 1978 for the  establishment of a joint auto production firm. During that entire year, the countrys  state-owned auto factories produced only 15,500 vehicles, and the industry was characterized by old-fashioned, low-quality cars that were produced with outdated  equipment in a labor-intensive process (Kiefer, 1998). Chinese official pressed the  idea of building autos for export and insisted on auto-parts localization. The German  counterpart, however, explained the necessity of auto-part import at the first stage and  proposed the idea of localization as China became more experienced in producing  quality part supplies. Within this cooperative atmosphere, the contrac t was signed in  1984. This joint venture was owned 50% by Volkswagen, 25% by SAIC, 15% by the  Bank of Chinas Shanghai Trust and Consultancy Corporation, and 10% by the China  National Automotive Industrial Corporation. The involvement of Chinese partners  revealed careful forethought: The Bank of China could provide or guarantee needed  loans, SAIC would have an interest in solving local problems, and CNAIC could be a  link to the central planner. (Harwit, 1995, p. 153). To reduce its dependence on VW and to stimulate technology transfer after  one decade of cooperation, SAIC decided to engage in the joint venture with GM in  the early 1990s. SAIC and GM signed a contract to jointly set up Shanghai GM  production facilities in Pudong in 1997. GM was anxious to win this joint venture  because it believed that SAIC was the best automobile company in China. Indeed,  SAIC was highly profitable due to many advantages. Notably, the Chinese  government had chosen SAIC to be the primary passenger car producer enabling it to  acquire the most relevant technological experiences, more so than any other domestic  company. However, the obvious disadvantage of working with SAIC was its existing  joint venture with VW which was one of GMs global competitors and which had  dominated the Chinese passenger car market since the mid-80s (see Table 19). Since  its establishment, SGM has grown into one of the largest car producers in China. 6.4.2. Auto Supplier Cluster in Shanghai Area The development of the automobile industry in the city was strongly supported  by municipal policies, including infrastructure development, labor market, and  industrial policies. In addition, to stimulate broad manufacturing competencies and to  integrate Chinese suppliers within the region, the central government enforced local-content regulations on those auto joint ventures to spur the development of a regional  production network with substantial local linkages. Meanwhile, there has been a strong tendency in the international automobile  industry to develop hierarchical supplier networks and shift the developing,  manufacturing, and assembly responsibilities of important modules to the first-tier  suppliers. Along with the globalization strategy of the automobile producers, large  first-tier suppliers were also required to follow their auto assembly partners and set up  production facilities in other nations (Sadler, 1998). As a consequence, VW  demanded that important first-tier suppliers establish production facilities in China,  preferably within the region. However, production volume (less than 20,000 units in 1990) at that time was too small for global suppliers to set up mass production  facilities in Shanghai. In the initial years after production was launched, SVW still imported most parts and components for the production of the VW Santana from overseas, a large part of which was from Germany. At that time, there were basically no firms in the  region that could have supplied the parts that were needed. However, the Chinese  government threatened to impose a production limit on SVW if the firm would not  increase its local content in production. To achieve the 70% local content regulation  but at the same time to ensure global quality standards, VW and the Chinese  government worked interactively in promoting joint venture partnerships in the auto  parts sector. 6.4.3. Joint Ventures Firm Strategy and Competition SAICs strategy is clear-to form multiple auto JVs with different global  firms and to benefit from competitions between those partners, in regard to  technology transfer, new model introduction, and supply market rationalization. SAICs experience with GM and VW proved this strategy, and GM seems to do a  better job in quality control, technology adaptation, and accurate appraisals of  domestic demand market than its competitor VW. While VW and GM are  increasingly going head to head in the marketplace as they expand their product lines,  SAIC may find itself competing with both when its own car goes on sale. At the same . time, VW and GM run the risk of being shunted aside as Chinas domestic auto  industry develops. In July 2004, national auto sales rose only 3.7% over the same period in 2003  (CAAM, 2005). The growth slowdown has had a significant impact on VW who was  losing market shares because of an aging product line and increased competition. In  2002, cars made by SVW had 27.6% of the China market; in 2003 they slipped to  19.6%, and for the first seven months of 2004, they fell further to 15.5% (Xu, 2005). VWs difficulties have created an opportunity for GM, which passed SVW  briefly in June 2004 to become the market leader. Over the past few years, Chinese  consumers have become more savvy shoppers through greater access to information  (The middle class., 2001), said Phil Murtaugh (CEO of GM China) at the 2001  China Business Summit, and they have higher expectations for the products and their  quality. (The middle class., 2001). He pointed to the dramatic increase of internet  usage and the greater number of Chinese auto publications. Chinas growing middle  class itself represents a sophisticated customer base for a broaden product mix and  thus fierce competition, Murtaugh said (The middle class., 2001). A careful  evaluation of changing domestic consumers and a close relationship with Chinese  engineers in its technical center keeps GM consistently in the leading position in  Chinese passenger car market. 6.4.4. Technology Transfer: Good and Bad  Scholars a dvocated that the existing supplier network and industrial  infrastructure were important reasons why GM also decided to set up production  facilities in Shanghai in 1997(Gallagher, 2005; Taylor III, 2004), while the later  success of GM, to a large extent, is attributed to its sincere investment in local  technology development and close cooperation with Chinese engineers. Nonetheless,  problems could rise from inter-JV technology transfer. GM was the first company that actually established a technical center with  additional investment in Shanghai, following the governments promotion of  technology transfer in the 1994 industrial policy. A separate $50 million US joint  venture was established between GM and SAIC named the Pan Asian Technical  Center (PATAC). PATACs main purpose is to provide engineering support to SGM  and other Chinese auto companies. PATAC has also established an in-house  emissions testing center and has employed around 400 Chinese engineers, which,  though not directly training Chinese engineers, gives China the opportunity to work  closely with advanced techniques and learn in the process. According to Porter (1990), only when a foreign company transfers RD  decisions can it add to the host nations competitiveness.  

Individuality :: essays research papers

Individuality is a characteristic that sets you apart from everyone else. The author Tim O’Brien illustrates this through Rat Kiley, Kiowa and Mary Anne in his novel, The Things They Carried. Individuality shows the personality of a character, reveals the link between personality and the physical items the soldiers carried, and how individuality is used to create teamwork.   Ã‚  Ã‚  Ã‚  Ã‚  When overlooking the personalities of the characters; they all are unique. Rat Kiley is the medic of the operation. He is often known to being humorous, cracking jokes, and telling stories. Religious and cautious would be words to describe Kiowa. Being a Native American, he is careful around others not like himself. Though there are only two main characters that are female in the novel, Mary Anne is one like no other. She is introduced into the chapter as, â€Å"Just a kid, just barely out of high school† (90). Seen having a bubbly and flirtatious personality, she is still naà ¯ve, young and curious like a â€Å"kid†. Tittering between the notions of safety with her boyfriend or joining the thrill of a Green Berets life, she is overcome by her desire of danger, and goes with the Greenies. Though her boyfriend and his friends try to convince her to stay with them, she does not waver in the end. Many see her shrouded in mystery because they’re bewildered by her actions.   Ã‚  Ã‚  Ã‚  Ã‚  If comparing personality to personal belongings, there are few differences to distinguish them. In Rat Kiley’s case, carrying a â€Å"canvas satchel filled with morphine, plasma, malaria tablets and surgical tape† (5) as well as comic books would not be a surprise. Being a medic, a first aid kit would be essential. Since Rat is a funny and an amusing person its no wonder why he owns comic books. Entertainment and kits would not be objects found with Kiowa. In his backpack you would find a hatchet and a copy of The New Testament. Kiowa is a devout Baptist and a bible is natural for him to be carrying. A hatchet may be a symbol that ties him with his Native American heritage. Opposite life and items from the soldiers, Mary Anne arrives with a suitcase and plastic cosmetic bag. Since she was arranged for a visit, a suitcase with her clothes is assumed. For her to wear and carry makeup reflects her girlish attitude and fresh-faced appearance.   Ã‚  Ã‚  Ã‚  Ã‚  Teamwork can not be done alone; it’s distributed to different people who assist in different ways.